Our Story



Jalia & Daniel, Uganda Artisan Enterpreneurs

Jessica Honegger launched Noonday Collection in 2010 after she connected with Jalia and Daniel, talented jewelry designers in Uganda who dreamed of using fashion to create dignified jobs in their community. Jessica hosted the first Noonday Trunk Show, selling Jalia and Daniel's jewelry in her home to raise funds to adopt from Rwanda. Women fell in love with the style and story of Noonday Collection – and Jessica began to dream bigger than a fundraiser.

Jessica soon partnered with Travis Wilson, a friend passionate about social entrepreneurship and experienced in building businesses. Both Travis and Jessica had spent years working in Africa and Latin America. Together they dreamed of starting a business that would alleviate poverty through entrepreneurship. This dream became Noonday Collection, a business that uses fashion to create meaningful opportunities around the world.


In 2011, we launched the Ambassador Opportunity, inviting women across the United States to launch Noonday businesses in their communities.

Noonday Ambassadors are stylists, storytellers and social entrepreneurs who earn an income by selling beautiful products handmade by Artisans around the world.

As Ambassadors style their friends, they create a growing marketplace for Artisan Businesses.



We travel the world to identify artisan entrepreneurs who share our dream of creating meaningful opportunity in vulnerable communities. We design jewelry and accessories in collaboration with talented Artisans, using unique materials and traditional skills to create beautiful, unique jewelry. We develop artisan businesses through fair trade, empowering them to grow sustainably. By connecting artisan businesses to a growing market for their goods, we enable them to create more jobs for people in their communities who need them.


Today, Jalia and Daniel are owners of a thriving business in Uganda that creates dignified work for over 400 Artisans in their community – and they are not alone. We currently partner with 33 Artisan Businesses in 15 countries. Together we are creating opportunity for more than 4,500 Artisans, impacting over 20,400 family members.


The name Noonday Collection comes from Isaiah 58:10: "If you spend yourselves in behalf of the hungry and satisfy the needs of the oppressed, then your light will rise in the darkness, and your night will become like the noonday."